Oh hello there!

barley goldendoodle smiling in blue acid wash bandana
Just a girl and her goldendoodle embracing life and inviting you to join the journey!🐾
Barley is our chief product tester, top model and the motivation behind Luff! Full of energy, sass and so much love, Barley is always ready to meet new friends, have daily adventures and sneak in an afternoon nap.
I’m Jill, the thumbs behind this operation! I run on coffee, sarcasm and puppy snugs! Barley came into my life in 2018 and I slowly became THAT dog mom😅. I struggled to find a career that combined what I was most passionate about: dogs and mental health. I also got tired of not finding the right products for Barley that suited our relaxed, everyday style so from there - Luff was born!
Luff is about crafting quality accessories for the everyday pup, but more importantly our mission is to build a community of people and their pups embracing life! We can’t wait to get to know you and make some new friends near and far!